Pissing off your customers is never a smart thing to do. Especially when those customers are Bikers. When you destroy an iconic and dearly-loved brand that is at the heart of what it means to be American, it won’t go over well.

Because although bikers may be obsessed with their bikes, they’re also very much aware that there’s a Culture War going on. And it appears that Harley-Davidson joined the enemy.

Bikers wont support any company that is fine with chopping off a boy’s manhood and telling him he’s now a girl. They don’t support men who claim to be women sharing the bathroom with their daughters at Target, or showering with their wives at Planet Fitness. Or boys competing against their girls in high school and college sports, and beating the hell out of them.

Bikers don’t expect someone raised on sauerkraut and strudel to understand our love of Mom, Baseball & Apple Pie.

But what they do expect is for him to respect our way of life, and stop pushing the agenda of the people who want to replace wholesome words like “Mother” with “Chest Feeder” or “Person With A Uterus”. That’s Marxist bullshit.

And don’t single out white employees to attend classes saying only white people are racists. Or tell them that Capitalism is evil - all while your company makes billions and billions from Capitalism.

We Bikers may not earn 43 million dollars a year, like Harley’s CEO Jochen Zeitz, but collectively, we do have the power to reduce Harley-Davidson to Bud Light status, simply by boycotting your product for the next 10 or 20 years.

Then let’s see who’s buying all those bikes that are already gathering dust on the showroom floors of your dealers. It won’t be us.

If you’re demanding that we prove that we can make your inventory sit unsold, then we say, “Fuck around and find out.”